Meet the Team
SellUe Organisation Chart
David Baily
CEO & Program Director
David is a highly experienced member of the aviation community specializing is component management across many companies and many roles. From SIFCo, to Chromalloy, to Primus International, to Moog. From a Parts Inspector, to Product Lead, to Group VP Sales/Marketing, to Facility GM, to Group Operational Director.
David holds a Degree in Business & Marketing, a Higher Diploma in Coaching and Coaching Psychology, and also attended/received qualifications from the European Management Institute in Brussels, and The Grubb Institute in London.
Deirdre O’Doherty
Technical Director
Deirdre is a qualified aircraft maintenance engineer having over 30 years’ experience in the aviation industry with particular expertise in technical documentation for the aircraft finance & leasing sector.
Phill Parsons
Analytics & Prog. Director
Following an undergraduate apprenticeship, Phill has been in the aviation industry for over 40 years initially with British Aerospace developing and testing aircraft systems. He then moved into customer services providing technical support on hydraulic, landing gear and flight control systems directly to aircraft operators.
Pat Hattie
Quality & Audits Director
Pat Hattie has worked in the aviation industry for over 50 years, initially with Aer Lingus for 8 years, Pat transferred to Airmotive Ireland (Jet Engine Overhaul Facility) in 1981 and following several years as Repair Manager with responsibility for parts refurbishment, he transferred to the new Airmotive Ireland-Pratt & Whitney Joint venture PWA International (Jet Engine Cases Repair facility). As Production Manager he was involved in the setup and running of the facility and operations. He moved to Cork in 1994 to join SIFCO Turbine Components.